If you’re reading this, you’re scaling a business with a big vision. And you also have more on your plate than you need to be handling.
Welcome to your new Optimization Team.
What would it be like to work with a digital marketing team that also had traditional business experience?
How much faster could your business grow if you had a team of executives who not only knew how to drive incredible results, but they also knew how to work in harmony and who held themselves accountable for their actions?
What is it costing you to have a team that doesn’t know how to pull it all together?
How much time are you losing?
Let’s begin with a process called C.R.O.
What is C.R.O.?
In the online world, C.R.O. stands for “Conversion Rate Optimization” C.R.O. is the process of improving a website or marketing asset – like ads – so that more leads end up converting into sales.
More sales is great!
But that’s way easier said than done.
And C.R.O. doesn’t reach far enough into an organization to make an impact because it’s stuck in the “digital playground”.
You don’t just need help in the fantasy land.
Your business needs the right support in the real world!
The Ultimate C.R.O. Experience bridges both gaps:
So, here’s your first challenge:
How do you build a business on principles and foundations that are intended to drive long-term, sustainable revenue growth if you mostly work with hackers, hacks, and hack-jobs?
Here’s the truth:
The “next shiny object” isn’t going to drive meaningful growth for you.
And you know this.
If you’re like us, then passion and purpose drive your commitment to your business forward, but hundreds of distractions and obstacles compete for your attention every week.
And it’s revenue that funds your dream.
Revenue is the lifeblood of your venture.
This is true for ALL organizations, no exceptions.
You’re not greedy or “money hungry”.
But you know well that you must learn to make the cash flow!
Cash flow is essential.
Giant companies like Apple and Google understand this perfectly.
They also know that there are NO SHORT CUTS and NO FUNNELS that can do it alone.
Sustainable growth takes MORE than just revenue.
If you think a “funnel hack” or “viral ad” will make your dreams come true, then please don’t let us waste your time.
If you’re striving to build an incredible organization, then it’s time to take our proposition seriously.
Because Legacy-level Growth isn’t for the faint of heart.
There are 8 monumental pillars that are essential for your organization if you’re going to build sustainable revenues.
These 8 pillars are designed to put you in a powerful position to dominate the standards of excellence in your industry.
Leading the market requires an incredible visionary who can handle the heat of real feedback.
A great leader must be worthy of an excellent team.
How are you going to build a foundation and 8 solid pillars if you don’t know how to properly inspire and reward the team that helps you build it?
Winning requires a rock solid team of leaders who know better than to make excuses.
You need more than a fancy funnel, too.
Or a long awareness letter, like this one.
This simply opens your mind to the wisdom of a stranger, but an online page isn’t going to make you ultra successful by itself no matter what it says.
Your problem isn’t operations.
Sales and lead gen isn’t the solution.
An extensive scope of work or checklist is a path to “busy hell” in most cases.
And a complex workflow chart is just lovely… until nothing went as planned in the real world.
The truth is, the buck stops with YOU in everything.
Every outcome is 100% your fault.
Because nothing happens in your brand unless you opened the door for it to.
So you must first value becoming your best self as the leader.
Does that describe you?
Then let’s discuss these 8 pillars and create the kind of legacy you’ve always dreamed of!
If you're here, it's because you know that you are meant to MAKE history, not just read it.
To unlock your success as a brand, you need a team of experts that will not allow you to cut corners.
Learn the secret power of the 8 pillars that 96% of entrepreneurs disrespect.
Only 4% of businesses actually survive for 10 years.
You can look at those brands and see that most of them have all 8 pillars intact.
You might have all 8 pillars laying around somewhere, but if you’re not in a successful position than it’s pretty obvious they aren’t structured for success.
Your 8 pillars must be stacked together in unity on a strong foundation to unlock success and wealth only experienced by a rare few elite brands in the world.
If you want to join the ranks of the 96% who fail then feel free to argue that point or assume that only the rich get richer.
We’re not just talking about world leaders like Jeff Bezos, Sir Richard Branson, Oprah Winfrey, Elon Musk, and Tony Robbins.
There are millions of every day brands that you’ve never heard of who have found success in these principles.
Hundreds of which we’ve worked with.
And yes, we’re selective about our clientele because we enjoy winning!
It’s not fun to support a loser that then blames you because they weren’t cut out for leadership.
Leaders take responsibility for their business decisions and commitments.
Leaders make history as they bless the lives of their teams.
Entrepreneurs have the power to create legacies that will go far beyond their presence on earth.
This is often referred to as the “4th Level of Influence”.
If you focus on the actions you need take now to become the quality of leader that facilitates growth for others, then you might find yourself making that kind of positive impact.
Maybe you’ll end up building your own Pantheon.
What’s a Pantheon?
It’s a 2,000 year old legacy!
So let’s take a look at the 8 pillars needed to be a powerfully sucessful brand.
How strong could your business be if each of these business pillars equally supported each other?
“The Pantheon, as sighted by Eitch Borromini, is a miracle in terms of ancient architecture.
The Pantheon’s dome is the world’s largest unreinforced concrete dome. Still today, almost 2000 years after its construction, the breathtaking Pantheon is a remarkable building to see.”
A 2,000 year old physical structure supported by 8 pillars across!
The Pantheon represents one of the greatest accomplishments of human civilization!
Your business should be built with the same care!
Don’t be foolish or shortsighted.
We know it’s just an analogy.
Yet, it’s so fitting!
And we know that businesses that lack one or two of these pillars will often stand and even “succeed”.
But the struggle within the brand that exists when one of these areas is weak or missing is mighty.
Without all 8 pillars, you’ll likely never stabilize your growth.
Meanwhile, businesses that have focused their attention on building each of these pillars with care, have flourished tremendously.
Do you want your business to be one that’s remembered for greatness or one that’s forgotten because it never created meaningful success?
We invite you to work with us and build greatness.
So where should you begin?
The pillar concept is actually limited and would drive chaos to your brand.
It’s too overwhelming!
And, there’s actually an order of importance.
You see, they aren’t just pillars.
They are layers of a strong foundation.
And we drew that up as well!
The assessment process begins with the Vision and the visionary.
You are more than welcome to attempt to do this on your own, but I’m warning you, that if you don’t get the help of someone experienced with this process, I’d put money on you and your ego failing.
Work with someone qualified, such as First Class Business, or Michael Gerber from The E Myth – but even he has consultants that will lead you astray, so work directly with him if you go that route!
You’re going to struggle far longer than you need to – and the odds are not in your favor if you do this without us.
Optimizing your pillars requires precision.
Optimization also requires tireless work in areas that you’re not going to be comfortable addressing.
Victory doesn’t come from being cozy.
Positive results come when you pay your dues.
That’s true of your six pack chiseled abs, your discipline to build a savings account, or the growth and expansion of your business.
There is an easy Preliminary Business Evaluation to assess your brand.
There is NO easy button though.
You should be excited because you’ve likely never had a clearer roadmap to success!
Each system and process we implement is designed around these 8 key pillars.
We help growth minded businesses and entrepreneurs continue to scale year after year.
And sometimes we fail.
We experience the wrath of non-growth minded individuals who get excited to win but then fail to do the work.
Are they lazy? Scared? Awful people?
They usually just lack the discipline to abide by the Law of the Harvest.
They’re addicted to the Law of the Microwave.
We cannot help the helpless.
And we will not support a visionary with a pipe dream who reminds us of Hitler, The Wolf of Wall Street, Angelica from Rugrats, or Cruella de Vil.
We work with leaders who know the value of gratitude.
We want you to avoid the chaos and ups and downs of rollercoaster-like growth that most organizations merely survive through.
The secret to creating a successful business isn’t really a secret at all.
Not when you work with entrepreneurs who’ve lived in the trenches.
Each piece of success can be laid out on a whiteboard but successful execution will prove elusive and even dangerous for most teams.
You do need the proper systems.
You must have the right guidance.
And every department and leader within your organizations must learn to be accountable.
Pro Tip: The 5 Dysfunctions of a Team by Patrick Lencioni is required reading the first week for any team member joining First Class Business.
It’s time to do more of the things that you love.
Your goal should be to prepare yourself to lead in a way that allows you to learn how to delegate responsibly.
You and your team should focus in on your strengths.
You must learn how to assess who you can trust.
If you learn to properly rely on the right people to support you, your business results will start to improve.
That’s why First Class Business is so special.
Our team is full of service-first individuals, who each bring unique talents and experience to every project and department that we get to be a part of.
We genuinely care about the people we work with.
It doesn’t matter if you’ve been striking out like crazy for years.
We see the next Thomas Edison!
Maybe you’re a corporation with 1,000+ executives that needs to get a handle on communicating with your team and clients more effectively – yes we’re looking at your pathetic attempt to pull it together airline companies and hospitals.
When we see a leader who CARES deeply, we see the next market leader!
We know that improving your teams’ communication could be the one key to ultimately increasing the effectiveness of your entire organization.
And where does that start?
It starts with the vision.
"The more success, the more the mess." - Justification
We also know how to recognize the extensive web of flaws that can stretch across several departments because we know entrepreneurship.
We know how to detangle your organization from the constraints of such a beautiful, but costly mess.
Principles Create More Power
We’ve coached (and coached with) hundreds of business owners all around the world.
From small SaaS startups to corporate chains with 9,000+ locations.
We don’t know everything and we don’t pretend to.
We do know how to assess, we know how to advise, and we know how to serve consistently and reliably.
Organizations all have one thing in common.
They all have a need for department optimization and that’s best achieved accompanied by an external audit.
All brands that fail, typically fail to establish a clear vision with a powerful enough culture to attract truly qualified leaders.
Yes, you’ll gain the support of friends and people desperate enough for work to hang on in hopes that your pipedream pays off eventually but the backlash of “false loyalty” slaps you in the face every time once they’re tired of waiting for the partnership they feel entitled to.
Meanwhile, instead of attracting excellent leaders, your “right hand man” or your home-bred team has been repelling the best talent all along.
Their ineptitude is as obvious as their attachment to your every desire.
And you mistakenly call that loyalty.
It’s not faithfulness.
Brands that fail, also struggle to find, or retain, a team that harmonizes across departments.
Marketing and Fulfillment fight and bicker instead of bridging gaps with each other.
Sales hates Support because customers are cancelling instead of upgrading.
Brands that lose usually fail to define core concepts.
Virtues and principles haphazardly go loosely defined causing speculation and unrest.
Truths are then seen as conflicts that cannot co-exist.
Are we patient? Or are we persistent?
Do we care about the metrics? Or are the people more important?
These questions are trivial… until they’re not.
It’s a fire that “comes out of nowhere” and no one knows why.
But it’s your lack of depth as a culture due to your shortsighted vision.
Brands that leave these realities up to chance also fail to bridge “knowledge gaps” or “generational divides”.
Old vs Young
Gen X vs Gen Y vs Gen Z
Techy vs Closer
Why is branding more important?
Branding sucks. Don’t we need more conversions?
Knowing how to create a balance of appreciation for all things virtuous would stabilize your brand.
When your team understands both the values of the “offline” and the “online” you will win more.
When your team understands both the values of the “awareness strategy” and the “conversion strategy” you will win more.
How will your team understand if you don’t have trainers who have the time to train them?
Any organization that is juggling too much work across any size team is building up a pressure chamber that will explode.
How do you prevent this?
You work with an entity to start fixing it immediately.
You invest in the well-being of your people.
Most people are helping hands with willing attitudes when they are appreciated and trained.
But 99% of your team has never been part of a championship organization.
If your team has little to no experience running a business properly while they also have to create and implement plans for improvement… you’re going to fail.
You need help.
First Class Business has experience because of both our failures and our successes.
We know the pain of losing.
We know the glory of winning.
If you want to put yourself in a position to scale, you have to put in the work with the right team.
And the sooner you build the proper foundation, the better.
Entrepreneurship is 100% a team sport.
And a team sport requires an entire organization, management, trainers, scouts, a league, and beyond.
So why are you playing small backyard ball but talking big?
It’s time to recruit the executives and board members that you’ll need to make your vision a successful reality.
We’re ready to discuss how we can help build your legacy.
We’re not the end all, be all solution that the world wants to promise you.
But depending on your level of commitment to us, we can make a bigger impact than anyone else you’ll come across.
We have a knack for providing massive amounts of value to world class leaders.
And we’re very good at disappointing lazy, get-rich-quick “entrepreneurs”.
The type that “just want the simple version”.
We serve WITH business owners who are passionate about serving others.
It’s not a funnel.
It’s not a landing page.
It’s not an automation.
It’s not a unique selling mechanism.
It’s not a fad.
We build solid foundations on principles that stand the test of time and work with you to secure your 8 pillars responsibly.
It All Starts With The Visionary
Your success begins and ends with those that call the shots for your organization.
So prepare to make us an offer based on your own assessment of needs and book your call.
You’re the visionary, right?
If so… why do you keep asking all the providers who much they’re going to charge you?
The best brands set their own budgets.
The best brands know the value of services in the market.
The best brands know that if they do NOT know the value, then they need to do everything they can to recruit the person who DOES know the value.
They do not penny pinch them or whine at them.
Great leaders put themselves in great position to recruit their team with the best offer that they can.
1. Make sure we're a fit.
2. Share your goals.
3. Discuss opportunities.
4. Expose any flaws.
5. Schedule a full on strategy session if you might be a fit.
While we can simplify heart surgery into 5 simple steps, too, that doesn’t make us a surgeon.
The value of a world-class surgeon is only relevant and evident once you’ve been on the operating table and are being discharged from the hospital.
The same is true of assessing your business and choosing your team.
Stop holding back and evaluate your options properly.
Then make a choice and give it your all – and then some!
Don’t get cold feet and don’t get in the way.
No matter what team you choose, respect their process and go all in.
As you can see, assessing your organization, top to bottom – across all departments – is essential to achieve the level of results you’re looking to unlock if you’re a true visionary leader.
Otherwise, you should likely go get a job.
Can a business owner find success alone?
Of course they can.
We applaud you if you win without us.
Seriously, it’s no small feat.
J.K. Rowling once wrote a book on a napkin. She’s a billionaire.
Tiger Woods hit a small ball with a stick. He (was) a billionaire.
If you want to roll the dice and hope you’ll get lucky, too, best wishes to you.
But teams win more, more often.
Are you a sports person?!
Bill Gates, Michael Jordan, Mark Cuban, Lebron James – all billionaires who valued TEAMS.
We know how to win based on the virtues and experience of teamwork.
Hard work, building trust, and not only caring about but sacrificing for our healthy relationships!
That’s living, Baby!
So if that resonates with you, than simply book your call with us and let’s explore your brand’s vision and state of affairs.
Right now, there’s a big blue ocean of business owners who need our help and are willing to recruit us to be their rockstar leaders.
And if you have the funds to work with a Mark Cuban himself, then McKinsey & Company or Deloitte might be your better option.
Do what you need to do to TAKE ACTION.
We’re excited for your success!
Be the visionary and make the steps necessary to secure your legacy today. 🙂
But there’s one big disclaimer we should mention first...
Why is that?
Because “most” entrepreneurs just aren’t ready to exercise this level of diligence or have someone by their side secretly pulling the strings.
It’s usually the spouse or close friend who creates doubt when you’re faced with tough changes and gets upset at you.
They want to feel safe.
They like you best when you’re calm and normal.
That’s not their fault.
It’s your fault.
You, as the leader, have to step up and stop whining.
You have to show them who you really are.
You are a confident and capable leader who is going to make the decisions for your own business.
Every time you include them, you put your vision in their hands and jeopardize your legacy.
It’s not their legacy. It’s yours!
On the other hand, we try hard to sort the “pretenders” from the “contenders”.
Many entrepreneurs have one, short-sighted goal: the bottom line.
If that’s you, you’re a pretender.
If you’re building a business strictly for the financial gain, you’re not going to like us.
We don’t understand that mindset. It’s boring. It’s uninspiring. It leads to misery and emptiness.
We’re interested in working with those rare individuals who are truly building a legacy.
Leaders who see the value in giving back.
Leaders who make meaningful impact.
If you’re an entrepreneur who cares about those who helped you get to where you are…
And if you’re a leader that’s building relationships that last a lifetime…
We look forward to meeting you. 🙂
Our promise to you: No matter what, by the end of a call with our team, you’ll have 3 new victories guaranteed.
1. New clarity regarding how you can move the needle forward in your business.
2. You will have gained a new friend who supports you in your efforts to become your best self (whether you work with us or not).
3. A no pressure opportunity to consider a world class team for scaling your organization.
If you think there’s anything we can do to help you directly with scaling your revenues, then let us take the time to hear you out.
Schedule an appointment below.
It’s time YOU benefited from sustainable revenue growth.
Join the live conversation as though leaders discuss legacy expansion and sustainable revenue growth secrets.